Resources
Economy Changing Charity Marketing Strategies
December 1, 2008
Almost two in three nonprofit executives said they plan to change their marketing strategy because of the economy, according a recent informal survey by the Direct Marketing Association Nonprofit Federation (DMANF). More than two-thirds of respondents said they plan to use newer marketing techniques in the near future, such as blogs, social and mobile marketing and other Web 2.0 tools. Click here to read more.
